SEO Essentials Course
(4.86 out of 5) 160 Student Reviews
About the Course
This one day introductory SEO Essentials Course covers the core concepts and techniques used when optimising a website. Project scoping, identifying ranking factors, researching and applying keywords, SEO copy writing, optimising for local business and integrating social media for SEO are just some of the topics covered.
Training is hands-on and personalised where participants are encouraged to complete exercises focused on their website. We can provide a sample website during the course if you do not currently have one.
Who should do this course?
This SEO course is designed for anyone wanting to generate more search traffic and leads. Participants wishing to improve the performance of an existing site or maintain an already optimised website will find this course of value.
Prerequisites
There are no prerequisites for this course. However, students should have a general understanding of personal computers. Note: Basic HTML and website concepts will be explained as relevant to SEO during training.
Course Details
$495 incl GST
- Duration:1 Day
- Max. Class Size:10
- Avg. Class Size:5
-
Study Mode:
Classroom Online Live
- Level:Beginner
- CPD Hours:6 hours
- Course Times: Classroom: 9.00am to 5.00pm approx(Local Time) Online Live: 9.00am to 5.00pm approx(AEST or AEDT)
- SEO Essentials
Course Dates
Sydney Class Dates
Level 11, 32 Walker Street, North Sydney , NSW 2060
| 29 May 25 | Thu | Online Live |
| 03 Jul 25 | Thu | Online Live |
| 05 Aug 25 | Tue | Online Live |
| 15 Sep 25 | Mon | Online Live |
Melbourne Class Dates
Level 12, 379 Collins Street, Melbourne , VIC 3000
| 29 May 25 | Thu | Online Live |
| 03 Jul 25 | Thu | Online Live |
| 05 Aug 25 | Tue | Online Live |
| 15 Sep 25 | Mon | Online Live |
Brisbane Class Dates
Level 6, 371 Queen Street, Brisbane , QLD 4000
| 29 May 25 | Thu | Online Live |
| 03 Jul 25 | Thu | Online Live |
| 05 Aug 25 | Tue | Online Live |
| 15 Sep 25 | Mon | Online Live |
Canberra Class Dates
All courses facilitated in, Online Live format ,
| 29 May 25 | Thu | Online Live |
| 03 Jul 25 | Thu | Online Live |
| 05 Aug 25 | Tue | Online Live |
| 15 Sep 25 | Mon | Online Live |
Adelaide Class Dates
All courses facilitated in, Online Live format ,
| 29 May 25 | Thu | Online Live |
| 03 Jul 25 | Thu | Online Live |
| 05 Aug 25 | Tue | Online Live |
| 15 Sep 25 | Mon | Online Live |
Perth Class Dates
All courses facilitated in, Online Live format ,
| 29 May 25 | Thu | Online Live |
| 03 Jul 25 | Thu | Online Live |
| 05 Aug 25 | Tue | Online Live |
| 15 Sep 25 | Mon | Online Live |
Course Units
⊕ Expand full topic list
Unit 1: About Search Engines
- Examine Search Engine Market Share
- Learn how Search Engines Index Pages
- Learn how Search Engines Rank Pages
- Examine Positive Ranking Criteria
- Examine Negative Ranking Criteria
- Introducing the Pay Per Click Model
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Unit 2: Requirements Gathering and Reporting
- Scope and Assess a Project and Market
- Scope and Assess Client Requirements
- Conduct an SEO Site Assessment
- Use SEO Analysis Tools
- Analyse Competitor’s Websites
- Assess Website Accessibility
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Unit 3: Successful Keyword Integration
- The Value of Keywords
- Examine the Keyword Research Process
- Refine Keyword Selection
- Keyword Integration for Best Results
- Avoiding Keyword Stuffing
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Unit 4: Optimise HEAD Tags
- Understanding the TITLE Tag
- Understanding the META Description Tag
- Optimise the TITLE Tag
- Writing Click Worthy TITLEs
- Optimise the META Description Tag
- Writing Enticing META Descriptions
- Avoiding Negative Head Tags
⊕ See more
Unit 5: SEO Copy Writing
- Search Engine Content Preferences
- Successfully Integrate Keywords
- Use HTML to Weight Keywords
- Engaging with Website Visitors
- Creating Relevant Natural Content
- Create Conversions with ‘Calls to Action’
- Create Pathways to Conversions
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Unit 6: Non Text Content
- Define Images with ALT Tags
- Using Descriptions for Complex Images
- Defining Images by Content Proximity
- Using images to Focus User Attention
- Defining Video and Multimedia
- Creating Accessible Search Friendly Content
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Unit 7: Avoiding Search Spam
- Defining Search Engine Spam
- Identify What to Avoid
- Search Engine Penalties for Spamming
- “Black Hat” v “White Hat” SEO
- Identify SEO Standards and Guidelines
- Building Visitor and Search Friendly Sites
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Unit 8: Search Engine and Directory Submission
- Pre-launch Checklist
- Getting Listed by Search Engines
- Rules for Submitting to Directories
- Choosing High Quality Directories
- Successfully Submitting to Directories
- Identify Directories to Avoid
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Unit 9: Regional and Local Optimisation
- Choosing a Top Level Domain
- Choosing a Hosting Location
- On Page Considerations
- Using Google My Business
- Tips for a Successful My Business Listing
- The Value of Online Reviews
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Unit 10: Using Social Media for SEO
- Introducing Social Media for SEO
- Social Platform Market Share in Australia
- Identify the Best Platforms for Your Business
- Enabling Content Sharing for Increased Traffic
- Using social Media for Trust and Brand Building
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Training Packages
Web Design Package - Level 1
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Student Reviews
John is a great trainer. very interactive and engaged with every learner. John made sure to include everyone's goals and created a training plan that aligned with everyone's goals. Very impressed!
Currently the information is still mulling through my head as there is a lot. However I have grasped an understanding on most content considering how little knowledge I have. I feel that this will very helpful long term.
The session was highly informative and engaging. The presenter did an excellent job of making the content understandable and engaging. I’m leaving with valuable new insights that I can directly apply to my role.
Very beneficial and provided a great overview of SEO and how it works/impacts the marketing/running of a website.
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